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OpenAI
The general-purpose assistant that made conversational AI a business tool.
In short
The broadest general-purpose assistant available, and the default most organizations encounter first. Its advantage is coverage rather than any single capability: text, code, images, voice, file analysis, and web browsing in one place, with the largest ecosystem of third-party familiarity around it.
Built for: Solopreneurs · Marketing · Enterprise Operations · Dev Teams
| Tier | Model | Key inclusions | Limits |
|---|---|---|---|
| Free | $0 | Standard model access | Message caps, limited access to newer models |
| Plus / Pro | Per-seat monthly | Priority access, advanced models, higher limits | Usage caps by model |
| Team / Enterprise | Per-seat, annual | Admin controls, SSO, workspace data controls | Contract-based |
| API | Pay per token | Direct model access, system prompts | Rate tiers by spend history |
Pricing, version numbers, context-window sizes, and compliance certifications change frequently. Where stated they are accurate as of the as_of date and should be confirmed with the vendor before any procurement or compliance decision. Where they could not be stated confidently they are omitted rather than guessed.
The governance question this raises
The consumer-versus-business distinction here is the single most common AI governance gap found in practice: staff use the free tier with company data under different terms than the enterprise agreement legal reviewed.
No compliance certifications are listed here. Certification status is vendor-specific and time-specific, so it is stated only where verified rather than assumed. Check the vendor’s trust centre and confirm it covers the specific tier you are buying.
API and SDKs: REST API with official Python and TypeScript SDKs. Widely supported by every major orchestration framework.
Strengths
Drawbacks
Consider instead: Claude, Gemini, Microsoft Copilot
The broadest general-purpose assistant available, and the default most organizations encounter first. Its advantage is coverage rather than any single capability: text, code, images, voice, file analysis, and web browsing in one place, with the largest ecosystem of third-party familiarity around it.
OpenAI's proprietary GPT model family. Not open weight.
Configurable. Business and enterprise tiers are not used to train models by default; consumer tiers require changing a setting. Verify the current terms for your specific tier before putting regulated data through it.
The closest comparable tools are Claude, Gemini, Microsoft Copilot. Which fits depends on where the work already lives and what the organization's data terms require.
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