Christy Borrowman

Legacy & significance

Borrowman spent more than a decade inside Colgate-Palmolive's Hill's Pet Nutrition division building global digital marketing systems before moving to the European digital transformation role and then into enterprise AI. Her Davos 2026 appearance placed her in the small cohort of marketing leaders publicly shaping the governance and brand questions that agentic AI raises, specifically, how leadership principles should be embedded directly into AI architecture rather than applied after the fact.

Major achievements & key works

• VP AI Transformation and Content Strategy, Colgate-Palmolive. Leads enterprise-wide AI transformation across marketing, agentic commerce, and content strategy for a global consumer goods company.
• Davos 2026 speaker, Principles that Create Enterprise Value in the Era of AI. Contributed to the World Economic Forum 2026 dialogue on embedding leadership principles directly into AI system architecture.
• VP Digital Transformation Europe, Colgate-Palmolive. Led omni-channel digital transformation including AI-driven marketing workflows and Gen AI integration across the European division.
• US Digital Transformation lead, Hill's Pet Nutrition. Launched direct-to-consumer operations and transformed a 200-person multi-channel contact center into a strategic consumer insight and loyalty engine.

Pivotal turning points

Year	Event	Impact
2007-2014	Account Supervisor then Account Director at VML/WPP, Prague and global	Builds digital marketing and agency leadership experience across European and global markets
2015-2020	Global Marketing Director, Engagement at Hill's Pet Nutrition	Leads global digital for a USD 2.3 billion division of Colgate-Palmolive
2020-2023	US Digital Transformation and CX lead, Hill's Pet Nutrition	Launches DTC and transforms contact center operations
2024-2026	VP Digital Transformation Europe, Colgate-Palmolive, Basel	Leads AI-driven digital transformation across the European division
2026-present	VP AI Transformation and Content Strategy, Colgate-Palmolive	Leads enterprise-wide agentic commerce and AI transformation

Sources & further reading

Primary sources

• Christy Borrowman, LinkedIn profile

Recommended secondary sources