Andrea Gilman

Legacy & significance

Gilman's brand philosophy, that the best brands make people feel something real, was forged across twenty-five years of payments and fintech marketing where the product is inherently invisible. She helped grow Zelle past a trillion dollars in transactions and launched Paze from scratch to a David Ogilvy Silver Award. Her public view on AI is clear: it is a tool for freeing humans to do what humans do best, and trust, judgment, and creativity remain at the heart of great brands.

Major achievements & key works

• Launch of Paze, David Ogilvy Silver Award for Best New Brand. Led the launch of a new digital wallet competing in the e-commerce payments space, earning one of marketing's most recognized brand awards.
• Grew Zelle past one trillion dollars in transactions. Led campaigns and thought leadership that strengthened consumer trust and drove transaction volume past a landmark threshold.
• Mastercard CEO USD 250 million small business commitment. Cross-functional delivery of a USD 250 million commitment to small business, delivering fifty percent of the five-year commitment in under two years.
• B2B real-time payment application, Mastercard. Led development of Mastercard's first B2B real-time payment application, creating a new line of business valued at approximately USD 500 million annual revenues.

Pivotal turning points

Year	Event	Impact
1994-1999	Director, Consumer Marketing at Time Inc.	Builds publishing and subscription marketing foundation
1999-2001	Marketing roles at IBM and iWon.com	Enters technology and digital marketing
2001-2014	Various VP roles at Mastercard in loyalty, marketing, and commerce	Builds payments marketing expertise across a decade-plus at a global network
2014-2022	Global Head of Small Business, then SVP Product Development at Mastercard; CMO at Banyan	Leads billion-dollar product lines and a fintech startup
2023-present	CMO at Early Warning Services	Leads all marketing for Zelle, Paze, and B2B solutions

Sources & further reading

Primary sources

• Andrea Gilman, LinkedIn profile

Recommended secondary sources